Low and high fidelity wireframe of a multistep transaction

Interaction Design for Web-based Applications

When Euro RSCG Life decided to build a Web-based application to service the Pharmaceutical Industry, the goal of the product was to provide Pharmaceutical companies with an easy means to stay within ABPI, EFPIA, and IFPMA compliance. The application required an interface that would service multiple user types and provide integrated scheduling, booking, financial, and tracking capabilities. Of the application’s many features, the most challenging interaction included functionality to:

The features of this application were completely interdependent. What happened in one feature impact all of the others. User workflows were tightly interwoven, often requiring a swim-lane model for user task flow analysis.


Wireframes is available on to view on the portfolio examples page with a supplied user ID and password.