JRG Design Works

Logo Design

Sweet Violet of Manayunk

Design Challenge

Sweet Violet was one the first stores to appear on Main Street during the great rebirth of Manayunk, Pennsylvania. Before it opened, Sweet Violet needed identity that would fit its name and purpose of selling Victorian and Country gifts for the heart and home.

Design Solution

I created a logo that merged a traditional art nouveau line drawing of violets with a classic calligraphic font. Branding included the use of cream and a deep violet to match the store's namesake.

Sweet Violet logo in black and white

Examples of the Sweet Violet brand

Sweet Violet letterhead, business card, and envelope
Sweet Violet carry bag