JRG Design Works

Graphic Design

Hamlet

Design Challenge

The Windsor Court Players' needed promotional materials for their production of William Shakespeare's Hamlet, including a poster, playbill, direct mailer, and t-shirt for the production crew.

Design Solution

By using strong colors and a slightly distressed font, I played off of the tension and brooding quality of the main actors' photo. The sword image, scanned directly from a real sword, is the unifying visual element for all of the pieces. I used it vertically in every instance, to give the sense of a world torn asunder. The direct mailer had an unusual customizable function. The front included a "scrap paper" area where the name of a cast member could be written in, by hand. When a name was in, the piece would read, "Don't miss your chance to see (name) performing in the Windsor Court Players' production of Hamlet."

Hamlet Playbill
Hamlet Poster
Hamlet direct mailer
Hamlet T-shirt